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4 Easy Ways to Collect Feedback For Your Website

March 29, 2022
Ferdie L. Eusebio
5 minute read

It may be challenging, for example, if you're working on a new website that isn't yet live, or a new version of your website that hasn't yet been launched, or if your website doesn't yet have a lot of traffic.

In situations like these, asking feedback from people who are experts in the field would be a great decision.

Getting feedback on a website might be difficult. There are several tools available, many of which seem to be highly technical. How do you know which one is effective?

In this article, we will learn about:

  • What is website feedback
  • Why is it important
  • What are ways on how you collect website feedback

Let’s get started!

What is Website Feedback

You'll never be able to see how people respond to your website in person. As a result, there is an obvious need for individuals to be able to voice their opinions and for you to be able to receive them.

And since your website is basically the “face of your product”, you want people to be able to comprehend and enjoy it right away.

Website feedback is information acquired directly from website users to assist companies in understanding what people think about their websites and landing pages.

Companies utilise this data in conjunction with web analytics to enhance user experience, drive more traffic, and convert more prospects into paying customers.

Why Is Website Feedback Important?

Here are a few of the most important reasons why web design feedback is so important for a successful website:

Reason No. 1: Feedback somehow changes your perspective.

When you’re working on something for so long, you don’t usually notice that what you’re doing is repetitive.

For example, when building your website, your designer doesn't usually notice that the color scheme changes from the home page to the about page. Sometimes, the font size that they’re using is not constant with what it should be.

A shift in perspective is sometimes required. Keep in mind that there is only one person who knows how the site's navigation works completely. This person is the website's designer.

Everyone else may have difficulty navigating the site. A web designer has a distinct idea for how the site should function and seem. A casual visitor may not see things as clearly as they do, but they notice the little things that might be neglected by the designer.

Reason No. 2: Feedback is a “work in progress”.

It's crucial to keep in mind that a website is a never-ending project. As the industry requires, it must constantly develop, alter, and evolve. Nothing is more frustrating than opening a website and being transported five years into the past. To prevent this, keep your ears, or in our case, your feedback, open.

Reason No. 3: Feedback keeps you growing.

Feedback is provided so that you may learn from your errors. As a result, if anything is wrong with your website design, you want to know about it so you can correct it. With this, you must recognise that feedback is an essential component of every project.

If you want to get the most out of your work, critical feedback should be an integral part of the process. It's a place where you can grow and develop. If handled properly, feedback may be a web developer's best friend.

Reason No. 4: Feedback constantly improves your website.

Websites are often used to represent something. They provide visitors and prospective buyers an introduction to you, your product, or your service. As a result, you want to establish a favorable initial impression. People are won over by excellent site design.

A poor design detracts from the enjoyment of the game. If the latter occurs, any website owner would be curious as to what went wrong. As a result, keep the feedback loop open to remain in contact with people's thoughts.

They may like your goods, but if the site's design isn't to their liking, they may choose to look elsewhere.

With correct feedback, you may know how to improve your website through others’ point of view.

Reason No. 5: Feedback is knowing other people’s opinions.

The purpose of feedback is to learn about people's perspectives. There's no excuse not to listen to what they have to say. Maybe it's a compliment, maybe it's a criticism, maybe it's creative input, or maybe they've seen something that a web designer has overlooked. It's all important, and it's all worth hearing.

Asking for design comments may be done in a variety of ways. Choose one and don't be afraid to use it.

What are Ways on How to Collect Website Feedback?

Here are 4 easy ways to get you started.

Pop-up surveys

According to Refiner, surveys which are embedded in a web application shown to logged-in users yield response rates as high as 60% – 70%.

The simplest approach to obtain feedback is to put a basic survey on your website.

Source: Hotjar

You may also attract the attention of your website visitors by integrating your survey in a popup.

A pop-up survey is displayed in the center of the screen, prompting visitors to take action (reply or close the window) before continuing with their current task.

Pop-up polls should be used rarely since they may frustrate individuals, particularly if they request a lot of information.

Limit these kinds of surveys to a few questions and reserve them for exit-intent pop-ups, which are used to determine why a user decides to leave a website.

Email surveys

What would the world be like if we didn't have email?

Even on a personal level, everyone understands its significance. When it comes to business interactions, email is a must-have, potentially even a matter of life and death for every company nowadays.

Source: Sleeknote

An email survey is a low-cost and simple approach to leverage both communication platforms to collect customer input from a large number of individuals at once.

Your goal is to determine whether or not your app is still relevant and in use by your clients, so keep your questions short and simple.

Live Chats

You expect to see someone when you go into any physical store and step through the glass door.

One of the most significant services a website can provide, according to 44% of online buyers, is having questions addressed by a live person while in the midst of an online transaction.

Live chat is one of the quickest and most convenient methods to communicate with your visitors. They let you get real-time queries from your website visitors and learn the issues they are having with your site.

Having a live chat option displays a demonstrated commitment to consumer happiness in the digital marketplace, second only to making a phone call for real-time engagement.

You can address their issue in real time, boost your brand's reputation, keep their confidence, and nearly guarantee a future purchase.

Live chat, along with email, and social media are three platforms you may use to provide excellent customer service while also collecting feedback.

Visual Feedback Tools

Designers may easily share their work with reviewers and gather all comments in one place using design feedback tools.

Multiple commenting and collaboration options are available on these platforms, allowing reviewers to submit detailed criticism directly on the design and debate adjustments with others in real time.

This helps you to make the whole graphic design process more efficient.

Visual feedback tools offer these features:

  • Effortless collaboration
  • Stored feedback
  • Ease of feedback collection

With visual feedback tools, you can share your link with anyone. They can comment instantly, without having to sign up.

Also, a lot of designers would be able to see your design (you can make it private or public) and provide feedback in another designer’s perspective.

Stored feedback

If you’re using email, manually collecting and storing feedback may be a hassle. If you’re using a reliable visual feedback tool, you can save so much time in this process.

Instacap has this feature that will help you keep your feedback organised. If you’re complete with a specific comment or feedback, you can tick this off the list and mark it as “complete” for easy task management.

Ease of feedback collection

You can collect feedback in just one click.

To start collecting feedback, you can send your created link to anybody (if you wish to have anyone access your output).

To provide comments on a design, just click on it, and all of your input will be collected in one spot. There will be no more messes, no more misunderstandings, and no more lengthy email chains.

Instacap- Your #1 Website Design Feedback Tool

Each of these strategies has essential worth in and of itself. When done appropriately, each one may go a long way toward growing income, preserving and even improving your company's image, and providing you with vital user data.

However, combining them can help you reach more consumers and speed up the process of collecting valuable client data.

If you're still undecided, start with one kind of input at a time and work your way up to more complex surveys or tools. The earlier you begin gathering input, the better.

With Instacap, the industry's most popular website feedback tool, you can manage and collaborate on your website design.

Get visual collaboration superpowers

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