back to blog

7 Easy Ways to Collect Feedback For Your Website

August 16, 2022
Ferdie L. Eusebio
5 minute read

Some people might think that designing a website is an easy task, but there are so many things you need to consider before launching your site. You have the layout and color scheme of your page in mind and what images or videos should go where on each page, along with content for all those pages!

But once everything has been worked out just right, it can be difficult to know if this was successful because no one will see how great our work looks until after they've already visited several times.

As a designer, you’d usually think that everything’s been done well — that is, until someone says otherwise or at least provide constructive criticism. This is why we collect feedback that can help us learn more about things we need to improve before publishing it.

This article will discuss seven easy ways to collect feedback for your website. But first, let's discuss what website feedback is.

What is website feedback?

Website feedback is the process of soliciting input on a website from both users and experts to improve the site's design and functionality. The feedback can take many forms, including surveys, usability testing, user interviews, and focus groups.

Website owners and developers need to get feedback from various users to determine how their site is being used. This will allow them to make the necessary improvements so that people can continue using your content rather than getting frustrated with it or leaving before even giving you an opportunity!

While it can be difficult to act on all of the feedback received, making even small changes based on user input can greatly impact the website's overall quality.

Why do you need website feedback?

Feedback is one way of improving the customer experience (CX). It lets you understand how users interact with your site and their needs. In addition, feedback provides valuable insights that can help you make changes to improve your website.

CX is important because it can directly impact your bottom line. A study by Forrester found that improving the customer experience can increase revenue by up to 15%.

So if you're looking for ways to improve your website and bring in more business, collecting feedback should always be high on your list!

Here are some reasons why you need to get feedback for your website:

To learn more about your users/customers.

Knowing your customers is one of the most important things you can do for your business. It helps you make informed decisions about your products, marketing, and sales strategies.

Website feedback lets you understand who your users are, what they want, and how they feel about your site. This information is invaluable for making improvements that will positively impact your bottom line.

To improve the user experience.

The user experience (UX) is how users interact with and perceive your website. A good UX leads to satisfied customers who are more likely to return to your site and make purchases.

Bad UX, on the other hand, can cause users to leave your site without taking action. It can also damage your brand reputation and cost you future customers.

Website feedback can help you identify areas where the UX needs to be improved. You can then make changes to improve the overall experience for your users.

To improve accessibility.

Making your website accessible to everyone is not only the right thing to do, but it's also good for business. An estimated 1 billion people worldwide have some form of disability, and excluding them from your site can cost you a lot of potential customers.

In addition, making your site accessible can help you rank higher in search engines. That's because Google and other search engines now factor in accessibility when determining search rankings.

Website feedback can help you identify areas where your site needs more accessibility. You can make the necessary changes to ensure everyone can use and enjoy your site.

To find out what people think of your brand.

Your website is one of the most important touchpoints for your brand. It's often the first place people go to learn more about your company and what you have to offer.

That's why ensuring your website represents your brand in the best possible light is important. Website feedback can help you understand how people perceive your brand and where there might be room for improvement.

To increase conversion rates.

Conversion rate is the percentage of people who take the desired action on your website, such as making a purchase or signing up for a newsletter.

Many factors, such as site design, copywriting, and user experience can impact conversion rates. You can use website feedback to identify areas where changes could lead to more conversions.

To be constantly updated about the technical difficulties that your site might be having.

As we all know, technical issues arise unexpectedly. They can cause users confusion and frustration and can impact your bottom line.

Website feedback can help you quickly identify and fix technical issues before they cause too much damage. In addition, monitoring feedback can help you prevent future technical problems by identifying patterns and trends.

How to collect feedback for your website?

Collecting feedback for your website can be challenging, especially if you don't know where to begin. But with the right strategy, it doesn't have to be!

You can collect many types of website feedback, but in this article, we'll focus on seven of the most common and easy-to-implement methods.

1. Use Google Analytics

Google Analytics is one way to get an idea about how people interact with your website and what they do while on the site. It can tell whether or not users have been scrolling through pages, for how long they stay on each page (and maybe even where in particular!), their geographic location based on IP addresses, etc. All this information gives insight into answering questions like "who are my target audiences?"

Create a free account and add the tracking code to your website to get started. Once it's set up, you'll be able to see detailed reports about your website's traffic and usage patterns.

2. Add a Live Chat Function

Adding a live chat function to your website is the perfect opportunity for you and potential customers. Not only does it allow people of all ages from around the world to give their thoughts on what could be improved, but it also allows those unable or unwilling to speak up in an online survey to participate by asking questions during visitor interviews!

Many live chat software options are available, so choose one that fits your needs and budget. Once it's set up, promote the chat function prominently on your site, so users know it's available.

3. Use Heatmaps

Heat maps are a type of visual representation that shows where users click or hover on the page. They're useful for tracking things like button clicks, link hovers, and scrolling behavior because they allow you to see what people do with your site instead just guessing at data through surveys!

There are many heatmap tools available, but we recommend using HotJar. It offers a free plan that gives you access to basic features, or you can upgrade to a paid plan for more advanced features.

4. Use Polls and Surveys

To get a good idea of what people think, you must ask them and let their responses speak for themselves. One way to succeed with this is through polls; they're simple enough not to require much maintenance time after setup but provide meaningful feedback from many individuals at once!

Many polls and survey tools are available, but we recommend using Google Forms. It's free to use and offers a wide range of features, including the ability to embed forms on your website.

5. Use Screen Recording Software

If you want a behind-the-scenes look at how people interact with your website, screen recording software is an excellent way to capture their every move. You'll be able to see what they're doing and foil any confusion or friction on the spot!

There are many screen recording tools available, but we recommend using Loom. It offers a free plan that gives you access to basic features, or you can upgrade to a paid plan for more advanced features.

6. Use User Testing Services

User testing is an excellent way to get feedback on your website from real users. You can either pay people or volunteers for them to test the site and offer their thoughts. This works well if you don’t have enough resources but would like detailed notes about what needs improvement!

There are many user testing services available, but we recommend using UserTesting. It offers a wide range of features, including the ability to target specific demographics, and you can choose to pay per test or sign up for a monthly subscription.

There are many user testing services available, but we recommend using It's one of the most popular options and offers a wide range of features, including video recordings of user tests.

7. Ask for Feedback Directly

Asking for feedback directly is probably the simplest way to collect it. You can do this by adding a contact form to your website, sending out email surveys, or even just asking people in person!

The downside of this method is that you might not get as detailed or unbiased feedback as you would with other methods. But if you're just starting, it's a good way to get some initial thoughts on your website.

Another way of asking for feedback directly is through Instacap. With Instacap, you can get quick and informal feedback on your designs. The simple yet powerful Instacap allows you to instantly markup and shares screenshots of any webpage via text or arrow tools in just a few clicks. Annotation capabilities allow for a more in-depth discussion with designers who may have different thoughts about what works best!

What's best about this collaboration app is its free feature. So if you need extra eyes to look at your website design, Instacap is the way to go. From there, you and your team can have a more productive conversation about ways to improve the user experience on your site!

These are just a few methods to collect feedback for your website. Experiment with different methods and see what works best for you and your visitors.

Which method should you use?

As a website designer, you are probably always looking for ways to improve your craft. One way to do this is to get feedback from your users. But how do you know which method to use?

There are many ways to gather feedback, but not all will be equally effective. Choosing a method that will give you the most accurate and helpful feedback is important. Here are a few things to consider:

  • How many people do you need to reach? A simple survey may be sufficient if you only need to gather feedback from a small group of people. But if you need to reach many people, you'll need a more robust method.
  • How much detail do you need? Some feedback methods, like user testing, can provide very detailed information. Others, like surveys, can give you a broad overview. Decide what level of detail you need to make the most informed decisions about your website.
  • What type of feedback do you need? Different methods will elicit different types of feedback. For example, user testing can help you identify usability issues, while surveys can help you gauge customer satisfaction. Choose the method that will help you answer the specific questions you have about your website.

Regardless of your chosen method, gathering feedback is an essential part of website design. By taking the time to get input from your users, you can ensure that your website is the best it can be.

Final Thoughts About Collecting Feedback for your Website

Each method of collecting feedback for a website has advantages and disadvantages, so it's up to you to decide which will work best for your website.

Remember that collecting feedback is essential for improving your website and ensuring it's the best it can be! Don't take it personally, and be open to change. With enough feedback, you can make your website into something you're truly proud of.

Finally, if you want to gather feedback directly, you can always use Instacap. It is an amazing new tool that makes it easy to collaborate on website designs. With just a few clicks, you can share screenshots of web pages and annotate them with text, arrows, circles, and blur tools. You can also use screen capture or video capture to communicate your thoughts exactly. This makes it easy to communicate feedback and ideas with your team. You don't even need to set up a meeting schedule with them. Instacap is free to use and easy to learn, so check it out today!

Get visual collaboration superpowers

New Articles