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Capture Your Audience's Attention with Better Presentation Design

October 7, 2022
Ferdie L. Eusebio
5 minute read

Have you ever been to a presentation where the slides were so crammed with text that you couldn't process what was being said? Or maybe you have seen a presentation where the visuals were so boring that you found your mind wandering within the first few minutes. 

If so, you know how important it is to have a good presentation design. After all, if your audience can't follow along or pay attention, your message will likely get lost in the shuffle.

Fortunately, there are a few ways that you can do to make sure that your presentation design is up to par. This blog post will discuss recommendations for ensuring that your visuals are engaging and effective. We will also discuss the tools you can use to produce a good presentation.

How can you make a better presentation?

Whether you are presenting for school or work, you want to capture your audience's attention and keep it. That can be tricky, especially if your presentation design is boring or outdated. But never fear! These few simple tweaks can help you design informative and engaging presentations.

Here are a few tips to help you create a more engaging presentation:

Keep It Simple 

When it comes to presentation design, less is more. Flashy visuals and complex charts can be distracting and difficult to follow. Instead, focus on creating clear, concise slides highlighting the most important points. 

Stick to a short stock color palette and utilize simple graphics to emphasize key information. By keeping your design simple, you'll be able to capture your audience's attention and deliver a more effective presentation.

If you’re a business and you use a brand kit, don’t forget to apply them.

Make It Visually Appealing

When it comes to presentations, one of the most important things you can do is make sure your design is engaging and visually appealing. After all, if your audience is bored by what they're seeing, they will not be very receptive to your message. These simple tips help ensure your presentation design is up to par.

First, keep it clean and uncluttered. 

The audience gets turned off by a slide crammed full of text or an overly busy graphic. Stick to a few key points and ensure they're easy to read and understand at a glance.

Secondly, use high-quality visuals. 

This means using photos and illustrations that are clear and visually interesting. Avoid using clip art or low-quality visuals, as these will only make your presentation look amateurish.

Finally, use color wisely. 

Too much color can overwhelm you, so stick to a simple color palette. Also, ensure that the colors you use complement each other well. A little color can go a long way in making your presentation more engaging and visually appealing.

These simple tips can help ensure your next presentation will make a lasting impression on your audience.

Use White Space

White space is the negative or unoccupied space on a page. When it comes to presentations, white space can help to break up the text, highlight important information, and create a more visually appealing overall design. 

While it may seem counterintuitive, too much text and items on a slide are one of the quickest ways to lose your audience's attention. Our brains are wired to tune out when we see overwhelming information, so breaking your text with lots of white space is important. 

Not sure how to incorporate white space into your presentation? Here are a few tips:

1. Use wide margins

Margins are the empty spaces around the edge of a page. Wider margins will help to create white space and make your presentation look more polished.

2. Avoid clutter

Too much information on a single slide can be overwhelming for your audience. Keep your slides clean and concise by only including the most essential information.

3. Use simple fonts

If your presentation is full of small, hard-to-read text, your audience is likely to tune out. Choose simple fonts that are easy to read from a distance.

4. Break up blocks of text using visuals

Visuals such as charts, graphs, and images can also help to break up text and add interest to your presentation, while providing additional information. You can create visual interest by strategically placing images and graphics throughout your presentation. Just be sure that these visuals are relevant to your topic and support the points you're trying to make.

When used effectively, white space and visuals can be powerful tools for keeping your audience's attention focused on your presentation.

Tell a Story

Storytelling is a powerful tool that can help you capture your audience's attention and keep them engaged. When you're crafting your presentation, think about ways that you can tell a story that will illustrate your points and make them memorable. 

A well-told story can help your audience understand your message, connect with you on an emotional level, and remember your presentation long after it's over. 

Think about the last time you were captivated by a story. It could be a book, a movie, or even a conversation. What made the story so captivating? Was it the characters? The setting? The plot? Or was it something else entirely?

A well-told story can transport your audience to another place and time, making them feel invested in your words. But how do you go about telling a story that will captivate your audience?

Here are a few tips: 

  • First, choose a story that is relevant to your topic. 
  • Second, ensure the story has a strong beginning, middle, and end. 
  • Third, use descriptive language to paint a picture for your audience. 
  • Fourth, and most importantly, don't forget to practice! 

Telling a story is not as easy as it sounds, but with a little practice, you'll be able to capture your audience's attention and keep them engaged throughout your entire presentation.

Tools That Can Help You Create A Better Presentation

If you're like most people, designing a presentation fills you with dread. After all, few things are more painful than sitting through a boring, dry presentation. But it doesn't have to be that way. With the right tools, you can design an informative and engaging presentation.

Here are some of the most in-demand online tools that can help you design not only a better but a captivating presentation:


Any presentation is only as good as its design. No matter how well-researched and insightful your content may be, your audience is likely to tune out if it's not presented in a visually appealing way. That's where Canva comes in. 

Canva is a powerful online design tool that makes it easy to create beautiful presentations. With a simple drag-and-drop interface, anyone can create professional-looking slides in minutes. 

Best of all, Canva is free to use (or at least has a free version), making it an essential tool for anyone who wants to present their data in the most effective way possible.

So what are some of the features that make Canva so great for presentation design? 

First, there's a huge library of built-in templates and layouts. 

Whether you're presenting data, telling a story, or pitching a new product, there's a template that will suit your needs. And if you can't find what you're looking for, you can always create your custom layout. 

Second, Canva comes with a massive library of stock photos, illustrations, and icons. 

This means you can easily find the perfect image to complement your content - no matter what topic you're covering.

Finally, Canva offers a wide range of tools for adding text, charts, and other visuals to your slides. 

Whether you're looking to add some pizzazz with animations or keep things clean and simple with minimalistic text boxes, Canva has you covered.

So if you're looking to take your presentations to the next level, check out Canva. Its easy-to-use interface and wealth of features make it the perfect tool for anyone who wants to create stunning slideshows that engage and inform their audience.


When it comes to presentations, there's no denying that PowerPoint is the gold standard. 

PowerPoint has become an essential tool for businesses and educators alike. Its ability to capture an audience's attention and communicate information clearly and concisely makes it an invaluable asset for any presenter. While PowerPoint does have its critics, its many benefits make it a powerful tool for anyone looking to improve their presentation skills.

One of the most important benefits of PowerPoint is its ability to engage the audience. Good presentations are not just about delivering dry facts and figures; they're about captivating the audience and making them part of the experience. 

Presentation can be media extensive. 

In today's world, people are used to seeing images and videos more than reading text. By using PowerPoint, you can take advantage of this trend and create presentations heavy on visuals and light on text. With this, you can ensure that your audience stays engaged throughout your presentation.

You can also use PowerPoint to create interactive presentations that involve your audience. This approach will help ensure that your audience remembers your presentation long after it's over.

And since PowerPoint is locally stored on your computer, it doesn’t matter if your presentation includes large files — there will be no delay during the presentation, unlike if your slides are stored online.

Has a simple drag and drop interface.

When working with PowerPoint, you're not limited to words on a page; you can include multimedia elements like video and audio to help get your point across. 

This means that you can pack more information in a shorter period, which is essential when presenting to busy audiences. Additionally, using less text on each slide can make your presentation more visually appealing and easier to follow.

Very user-friendly.

Powerpoint provides a variety of templates and tools that can help you to create an attractive and professional-looking presentation, may it be for school, work, or project. With just a few clicks, you can add animation, transitions, and even audio effects that will engage your audience and hold their attention.

Microsoft PowerPoint can be purchased on its own for $159.99 for one computer. You can also purchase Microsoft 365 bundle, which includes PowerPoint, Word, Excel, Outlook, and OneDrive for $6.99 per month.


Apple's Keynote presentation software is a powerhouse of features and functionality, making it one of the best choices for those looking to create professional-looking presentations. While Keynote has a bit of a learning curve, the results are worth the effort. 

It is like the Apple company’s version of Microsoft PowerPoint, and it is part of the iWork productivity suite.

Here are just a few of the things that Keynote can help you with:

Impressive library of templates 

Keynote's extensive library of templates and easy-to-use design tools make it quick and easy to create presentations that look great. And with support for animated elements and transitions, you can make your presentations pop.

Interactive Elements

With Keynote's powerful presentation tools, you can keep your audience engaged by incorporating interactive elements into your slideshows. For example, you can use Keynote's built-in quizzes and polls to gather feedback from your audience or add multimedia content to keep them entertained.

Professional-looking presentations

Keynote's many features can help you deliver more polished and professional-looking presentations. For instance, you can use the practice view to rehearse your presentation before delivering it to ensure everything goes smoothly. You can also use Keynote's presenter notes feature to jot down last-minute reminders or ideas.

Multi-Device Use

What makes Keynote standout from the rest is that you can access access your presentation from your other Apple devices — may it be iPad, iPhone, or Mac computer, for as long as the presentation has been uploaded to iClolud.

Apple's Keynote presentation software is a great choice for creating high-quality presentations. So if you're looking to take your presentation skills to the next level and you’re an Apple device user, give Keynote a try! It’s free to use, after all.


With Vyond Video Animation Software, you can create engaging, professional-looking presentations that will capture your audience's attention and keep them coming back for more.

Vyond is a powerful animation software that can help you create engaging and eye-catching presentations. With Vyond, you can bring your ideas to life with animated characters and videos. You can also add voiceovers, sound effects, and music to further engage your audience. Best of all, Vyond is easy to use, even if you have no animation experience. 

There are three available plans for Vyond: Essential ($25), Premium ($54), and Professional ($83). You can try it out with the 14-day free trial to help you determine your needs and see which plans have the features you want to use.


Prezi is a cloud-based presentation tool that offers a unique alternative to traditional presentation software like PowerPoint. With Prezi, your presentation is displayed on a virtual canvas. This allows you to zoom in and out of different areas of your slides, giving your audience a more dynamic and engaging experience. 

This tool is based on the idea of the zooming user interface, which allows you to zoom in and out of different parts of your presentation. This makes it easy to present complex information in a way that is visually interesting and easy to follow. 

In addition, Prezi provides a wide range of templates and tools that make it easy to create professional-looking presentations. 

And because Prezi is cloud-based, you can access your presentations from anywhere and share them with others with just a few clicks. If you’ve already made your presentation using PowerPoint, you have the option to upload it to Prezi and the tool will automatically convert the slides into their format.

This online presentation tool offers three paid plans: Standard priced at $5 per month, Plus priced at $12 per month, and Premium at $16 per month. 

Overall, Prezi is a great tool for anyone who wants to create dynamic and visually appealing presentations. With its unique canvas interface and wealth of features, Prezi is the perfect tool for anyone who wants to bring their presentations to the next level.


When you’re finally done with your presentation and you want to ask for feedback from colleagues, peers, and teammates, you would need an easy-to-use collaboration tool. That’s where Instacap comes in.

Why should you use an image annotation tool for your presentation?

All the tools listed above are for creating the actual presentation, so why should we add an image or website annotation tool in the list? Instacap is pretty new in the industry but it can be very helpful in making your life easier when it comes to making a presentation, and here’s why:

  • To get feedback

Design mark-up tools are a great way to get feedback on your presentation. By allowing others to see your work in progress, you can get valuable feedback to help improve your presentation. Plus, by sharing your work with others, you can also get help catching errors or typos you might have missed. 

Annotation tools are also a great way to keep track of changes made to your presentation. You can easily revert to a previous version if needed by keeping track of who made what changes. And, if you ever need to go back and review a particular section of your presentation, mark-up tools can make it easy to find the exact spot you're looking for. 

Doing all these is easy with Instacap. Just upload a copy of your presentation file and share it with your colleagues. They’ll be able to leave comments, annotate each slide, and even mark up the contents of your presentation with text,shapes, and sketches. You won't even need to set an appointment with them to get their opinion!

  • To mark up images for your presentation

As anyone who has ever given a presentation knows, visuals are key. An image can often convey more information than a thousand words, and a well-chosen chart or diagram can make an otherwise dry presentation come to life. 

Of course, simply finding the right images is only half the battle. Once you've located the perfect visual aids for your presentation, you must ensure they are properly marked up.

Fortunately, there are a variety of design mark-up tools that can help with this task. Using these tools, you can annotate your images with text, arrows, and other graphical elements to help your audience understand your message. This can help you save time while ensuring that your audience understands and remembers the key points of your presentation.

  • Can be used for live presentations

Almost every presenter has at one point wished they could just reach out and draw on their slides to emphasize a point or quickly jot down some notes without having to fumble for a pen or click away to a different application. 

Mark-up tools in live online presentations make that possible, and they open up a whole new world of collaboration and engagement possibilities for both presenters and audiences.

Mark-up tools come in many forms, allowing you to draw on or annotate your slide deck in real-time. This can be incredibly useful for pointing out key details, highlighting important elements of complex diagrams, or adding a personal touch to your presentation. 

So next time you're getting ready to give a presentation, consider using an image annotation tool to help you deliver your message effectively. The best thing about Instacap is that it offers a free version. No need to sign up or create an account. Add Instacap to your Google Chrome extension, and you are good to go! Try it here.

Wrapping Up

The ability to captivate an audience is a skill that takes months, or even years to perfect. As a presenter, you only have a limited time to get your point across, so you must make every second count. 

So wrapping up, here are the four things you need to do to make your next presentation engaging and effective:

First, start strong. 

Your opening should be eye-catching and attention-grabbing. This is your chance to make a good first impression, so make it count! Begin with a bang and set the tone for the rest of your presentation.

Second, keep it interesting. 

No one wants to sit through a boring lecture. If you're starting to lose your audience's attention, try incorporating visual aids or telling a personal story. This will help them see you as a real person, not just another talking head.

Third, utilize professional presentation tools. 

There are plenty of presentation tools on the internet that you can use to your advantage. One of these tools is Instacap. You can use this online tool to solicit ideas from your teammates to help you improve your presentation, thus helping you create an impressive one for your boss, client, or potential investor. 

Finally, end on a high note. 

Your conclusion should leave your audience wanting more. Thank them for their time, and leave them with something to think about long after you've finished speaking. 

If you can do these things, you're well on becoming a master presenter!

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