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How to Create Better Display Ads thru Design Collaboration

July 19, 2022
Ferdie L. Eusebio
5 minute read

As we move further into the digital age, businesses are realizing that they need to adapt their marketing strategies to meet the needs of consumers. One area that has seen a lot of change is display advertising.

As consumers become more aware of and sensitive to advertising, it's becoming increasingly important for companies to create ads that are not only effective but also visually appealing.

One way to create better display ads is through design collaboration. By working with a team of designers, businesses can develop ads that are both eye-catching and informative.

Design collaboration also allows businesses to tap into a variety of creative perspectives, which can help to ensure that ads are truly unique. If you're looking to create better display ads in 2022 and beyond, then design collaboration should be a priority. Here are some tips on how to make that work.

10 Tips to Create Better Display Ad Design with Your Team

You’re gathered around the Zoom room with your team, working on the latest display ad designs. But no matter how hard you try, you just can’t seem to get everyone on the same page.

Sound familiar? Don’t worry—you’re not alone. Creating successful display ad campaigns can be a real challenge, especially when you’re trying to do it with a team of people. But with a little planning and some helpful tips, you can make the process a lot easier.

Here are a few things to keep in mind when creating better display ad design with your team:

1. Define your goals.

Defining your goals is the first step in creating good display ad design. After all, how can you hit a target if you're not aiming for anything specific?

Do you want to increase brand awareness? Generate leads? Drive online sales? Once you know what you want to achieve, you can start to develop a creative concept that will help you reach your goals.

2. Keep it simple.

Creating a good banner ad design is a lot like cooking a gourmet meal. Just because you have all the ingredients doesn't mean you can create a work of art. It takes knowledge, skill, and a bit of creativity to put everything together in just the right way.

The same is true of display ads. To create an effective ad, you need to start with a good foundation. Keep your message clear and concise, and make sure your visuals are eye-catching but not overwhelming.

When it comes to display ads, less is definitely more. Overcrowding your ad with too many images or too much text will only confuse and frustrate potential customers. Stick to one or two key messages and make sure they are easy to understand.

3. Think about what stage of the marketing funnel your audience is at.

At its core, effective display ad design is all about creating a connection with your audience. And to do that, you need to think about what stage of the marketing funnel your audience is at.

Are they already familiar with your brand? Are they considering a purchase? Or are they ready to buy? Your answer will guide the messaging, imagery, and call to action in your ad.

For example, if you're trying to generate awareness, you'll want to use eye-catching visuals and make sure your messaging is clear and concise.

If you're trying to drive consideration, you'll want to focus on creating an emotional connection.

And if you're trying to close a sale, you'll want to include a strong call to action.

By keeping your audience's needs front and center, you can create display ads that are both effective and engaging.

4. Remember your brand kit.

A common mistake made in display ad design is forgetting to use brand guidelines.

A brand kit is a collection of pre-approved brand elements including colors, fonts, logos, and other design assets. By following these guidelines, businesses can maintain a consistent look and feel across all their marketing materials.

When designing a display ad, be sure to reference your brand kit to ensure that the ad is aligned with your overall branding strategy. Doing so will create a more cohesive and professional-looking ad campaign.

However, this is usually more important for B2B (business to business) ads than B2C (business to consumer) ads. With B2C ads, the product is more important than the company, so learn to differentiate between the two.

5. Consider the ad format.

When it comes to creating successful display ads, it's important to consider both the format and the size of the ad. The format should be appropriate for the purpose of the ad, and the size should be appropriate for the space where the ad will be displayed.

For example, a banner ad should be designed differently than a skyscraper ad. And, of course, a leaderboard ad will be different than a half-page ad. By taking both of these factors into account, you and your team can create better display ad designs that are more likely to achieve your desired results.

6. Make the information easy to digest.

There's no denying that display ads can be a powerful marketing tool. After all, they're hard to miss and usually pack a lot of information into a small space.

However, if they're not designed carefully, they can quickly become overwhelming and confusing. To create a better display ad design, make sure the information is easy to digest.

Break the text up into small chunks and use bullet points to highlight key points. Also, be sure to use contrasting colors to make the text easy to read. In addition, incorporate images or graphics to break up the text and add visual interest.

Write headlines that are clear and concise, and use short, punchy sentences throughout the body of your ad.

7. Select an easy-to-read font.

Just like the clothes you wear, the font you use says a lot about you. And just like fashion, there are trends in fonts that come and go. But unlike fashion, there are some timeless font classics that always look great.

When it comes to display ad design, choosing the right font is essential to creating an effective ad. So how do you select the perfect typography for your banner ad?

First, consider the message you want to convey. Are you trying to appear friendly and approachable, or serious and professional?

Once you've decided on the tone of your ad, it's time to select a font that will help convey that message. If you're going for a friendly vibe, opt for a softer, rounder font.

For a more serious tone, choose a bolder, cleaner font.

If you already have a font type in your brand kit, try them out, too! Split-test these to see which works best.

And remember, when it comes to advertising, less is usually more. So don't overcrowd your ad with too much text—instead, let your font do the talking.

8. Discuss the elements of the ad you want to test.

By testing different elements of your ad design, you can figure out which ones are most effective in driving results.

One element that you may want to test is the image. Does a certain type of image (e.g., a human face or a landscape) tend to perform better than others?

You can also test different call-to-action buttons to see which one gets more people to click on your ad.

Additionally, you may want to experiment with different color schemes to see if certain colors are more effective in grabbing people's attention.

Finally, don't forget to test different versions of your ad copy to see which one resonates most with your target audience.

By testing different elements of your display ad design, you can fine-tune your ads for maximum effectiveness.

9. Be relevant.

Display advertising is surely one of the most efficient ways to reach out to potential customers and draw them to your product or service. However, in order for display ads to be truly effective, they need to be relevant. That means creating ads that are targeted to the specific interests of your audience.

For example, an ad for a new car might be much more relevant (and thus, effective) if it's seen by a user who has recently been searching for information on new cars.

Similarly, an ad for a new website might be more effective if it's seen by a user who is already visiting similar sites.

The same principle applies to all other products and services. By being relevant, you'll ensure that your display ads are more likely to be seen and clicked on by potential customers.

10. Don't waste time always discussing—use an asynchronous annotation and feedback tool.

If you're familiar with the process of creating display ads, you know that it can be time-consuming and frustrating. You have to come up with an idea, create the ad, get feedback from your team, make revisions, and then repeat the process until the ad is finally approved. But what if there was a way to speed up the process?

Enter asynchronous annotation and feedback tools like Instacap. These tools allow you to create a banner ad and then get feedback from your team without having to meet in person or even on the phone.

You can simply post your ad online and then solicit feedback via a single link. This means that you can get input from as many people as you want, without having to coordinate schedules or worry about anyone getting left out of the loop. Plus, everyone can view the ad and provide feedback at their convenience.

So if you're looking for a way to create better display ads with your team without wasting time, consider using Instacap. You can try it here for free. It just might be the key to success.

Final Thoughts on Team Collaboration for the Creation of your Display Ads

Working asynchronously on a display ad might seem like a daunting task, but with a few key strategies, it can be a breeze!

First, make sure to choose the right team members. You'll want to select people who are creative and have experience with graphic design.

Next, establish clear roles and responsibilities. Everyone should know what they need to do and when they need to do it.

Finally, set up a system for feedback. By using Instacap, teams can easily share ideas, provide feedback, and track progress. With it, there is no need for teams to be in the same location in order to collaborate.

This will help to ensure that everyone's ideas are heard and that the final display ad design is the best it can be. By following these steps, you can create a winning team collaboration strategy for your next display ad project.

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