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The Power of Infographics: Why You Should Incorporate Them Into Your Marketing Strategy

August 15, 2022
Ferdie L. Eusebio
5 minute read

Creating infographics is a great way to increase brand or business awareness. They are eye-catching and engaging, which means people are more likely to view and share them. By customizing them to reflect your brand or business, you can help ensure that they stand out from the competition. Infographic designers can also help you create a winning infographic that will grab attention and help promote your brand or business.

But designing an infographic is easier said than done. It takes time, effort, and creative thinking to come up with a design that is both visually appealing and informative. If you are unsure where to start or need help bringing your vision to life, consider researching or working with a graphic designer.

This article will discuss the different aspects of infographics — its definition, types, reasons to use one, and how to use them. This will also discuss collaborating with other designers or gathering feedback from one and how to get the most out of the process.

What are Infographics?

An infographic is a way to display information in a graphic format designed to make it more digestible. They can be used to simplify complex data or processes, present results from research, or share step-by-step instructions.

There are many different types of infographics, but they all share a common goal: to communicate information more effectively and efficiently.

Types of Infographics

Knowing the different types of infographics can help you determine the best fit for your needs. Here are the nine most popular ones:

1. Statistical or Data Visualization

When creating data visualizations, ensure that your data is accurate and up-to-date. Next, choose an appropriate visualization method for the data you are working with. Finally, design your visualization in a way that is easy to understand and interpret.

Some common methods for visualizing data include bar charts, line graphs, pie charts, and scatter plots. When selecting a visualization method, you must consider the type of data you are working with and the message you want to communicate.

Once you have selected a visualization method, it is time to start designing your infographic. When designing your data-based infographic, there are a few things to remember:

  • Make sure that your design is clean and simple.
  • Use colors and shapes to draw attention to important data points.
  • Use typography to convey information in an easily understandable way.

Keep in mind that less is more; too much information can be overwhelming and difficult to understand. When in doubt, leave some white space in your design. This will help to ensure that your infographic is easy to read and interpret.

2. Timeline

A timeline infographic is perfect for sharing the history of your company or product, outlining the steps of a process, or detailing the timeline of an event. This type of infographic uses chronological order to tell a story in an easy-to-follow format.

When creating a timeline infographic, include key dates, milestones, and events. You can also use icons, colors, and other design elements to make your timeline stand out.

Here are some tips to keep in mind when creating a timeline infographic:

  • Start by brainstorming the key points you want to include in your timeline.
  • Organize your information chronologically.
  • Use icons, colors, and other design elements to make your timeline stand out.
  • Be sure to include key dates, milestones, and events.
  • Keep your timeline concise and easy to follow.

3. Process

Process infographics are excellent for sharing instructions or explaining how something works. This infographic is for you if you want to show your audience how to do something or offer a behind-the-scenes look at your business.

Here is a good way to create an effective process infographic:

  • Start by outlining the steps involved.
  • Decide on a visual theme that will help guide the viewer through the steps.
  • Add relevant images and text to help explain each step.

4. Comparison/Analysis

A comparison infographic can show the similarities and differences between two things, such as two products, services, or options. This infographic is a great way to help your audience make informed decisions by providing a visual overview of the characteristics or the pros and cons of each option.

Some tips for creating an effective comparison infographic:

  • Keep it simple. Too much information can be overwhelming. Stick to the most important points and use clear, concise language.
  • Use engaging images. Graphics, charts, and photos can help make complex information more digestible, rather than huge chunks of text.
  • Be unbiased. Present both sides of the story fairly and let your audience come to their conclusions.

5. Hierarchy

A hierarchy infographic is perfect for sharing an organizational structure, outlining a process with multiple steps, or detailing the different levels of something. This type of infographic uses a top-down approach to present information in an easy-to-understand format.

One of the best ways to create a hierarchy infographic is to use a diagram. Start by drawing a box in the center of your page and labeling it with the name of the topic you're discussing. From there, you can create child boxes and add subcategories as needed. When you're finished, use colors and icons to make your diagram visually appealing.

6. List

A list infographic is a great way to present information in the form of lists. This type can be used for sharing ten reasons why something should interest you, steps on how one gets there, or even just basic facts that are important when making decisions!

The list infographic is perfect for sharing key information while also providing a visual representation that can help viewers to understand the data better.

When creating a list infographic, it is important to consider the following:

  • The purpose of the infographic. What do you want to share with your audience?
  • The format of the infographic. Will it be a simple list, or will you use visuals such as graphs or charts?
  • The design of the infographic. How will you ensure that your infographic is visually appealing and easy to read?
  • The data that you include. What data will support your points and help to make your case?

Once you have considered these factors, you can create your list infographic! Here are some tips to get you started:

Start by brainstorming the critical content that you want to include in your infographic. Make a list of the key points that you want to share.

Next, decide on the format that you want to use for your infographic. Will it be a simple list, or will you use visuals such as graphs or charts?

Then, begin to design your infographic. As always, use colors and fonts that are easy to read and label all of your data clearly.

7. Geographical

A geographical infographic is perfect for displaying data specific to a location or region. If you want to show your audience where something is located or how it affects different areas, this type of infographic is a great option.

For example, you could use a geographical infographic to show the spread of a disease, the impact of a natural disaster, or population distribution.

When creating a geographical infographic, there are a few things to remember. First, make sure your data is accurate and up-to-date. Secondly, use clear and concise labels or geo-markers to help your audience understand what they're looking at. Finally, choose an eye-catching design that will grab attention and hold it.

The most popular style for a geographic infographic is usually the 3D-render style that depicts land or water formations. While this is popular, it depends on you if it matches the purpose of your design.

8. Resume

A resume infographic is a creative way to showcase your experience and skills. Job seekers can use this infographic to make their CVs and resumes more visually appealing and easier to digest.

Resume infographics are a great way to stand out from the crowd and get noticed by potential employers. They can be used to highlight your skills, experience, and accomplishments in a way that is both visually appealing and easy to understand.

When creating a resume infographic, there are a few things to remember. First, you must ensure that the information you include is accurate and up-to-date.

Second, you want to ensure that your infographic is easy to read and understand. Drop excessive types of fonts — one or two variations are enough.

Finally, you want to ensure that your infographic looks professional and polished. Just because it is an infographic does not mean it should always look “fun.”

If you follow these tips, you will be well on your way to creating an eye-catching resume infographic that will help you land the job you want.

9. How-To/Tutorials

A how-to infographic is perfect for sharing instructions or explaining how something works. If you want to show your audience how to do something, this is the type of infographic for you. This is one of the most popular types of infographics used today.

You can use a how-to infographic to show your audience how to make a perfect pie crust, style their hair, or pick the perfect wine! No matter what you want to show your audience how to do, a how-to infographic can help make things simpler and easier to understand.

When you’re creating a how-to infographic, there are a few things you’ll want to keep in mind.

  • Make sure that your instructions are clear and easy to follow. Nobody wants to try and figure out complex instructions from an infographic — it should be straightforward.
  • Include plenty of visuals to help illustrate your points. Pictures and diagrams are always helpful in a how-to infographic.
  • Don’t forget to include a call to action at the end. Let your audience know what you want them to do after they’ve read your infographic, whether it’s visiting your website, sharing it with their friends, or trying out the instructions for themselves.

Creating a how-to infographic is a great way to engage your audience and get them to take action. Make sure your instructions are clear and easy to follow, and don’t forget to include plenty of visuals!

When should you use an infographic?

Infographics can be used for various purposes, both internally and externally. Here are some examples of when an infographic could come in handy:

1. When you want to make a complex topic easier to understand

If you're trying to explain a complex concept or share detailed data, an infographic can help make it more digestible for your audience. By breaking down information into smaller chunks and using visuals, you can make it easier for people to understand.

2. When you want to tell a story

Whether you're sharing the history of your company or product or outlining the steps of a process, a timeline or list infographic can help you engagingly tell a story.

3. When you want to make a comparison

A comparison infographic can be a helpful tool if you're trying to compare two products, services, or options. By sharing the pros and cons of each option, you can help your audience make an informed decision.

4. When you want to provide instructions

A how-to or process infographic can be a great way to share instructions or explain how something works. If you want to show your audience how to do something, this is the type of infographic for you.

5. When you want to add visual interest to your content

An infographic can be a great option if you're looking for a way to make your content more visually appealing. By using graphics and icons, you can add interest and variety to your content.

When should you NOT use an infographic?

While infographics can be a helpful tool, there are also some situations where they might not be the best choice. Here are some examples of when you might want to avoid using an infographic:

1. When the data doesn't support it

If the data you're trying to share doesn't warrant an infographic, it's probably best to stick with a traditional text-based format. Overloading your audience with visuals can make it harder for them to understand your content.

2. When it's not appropriate for the audience

Before you create an infographic, it's important to consider the audience you're trying to reach. If they're not likely to appreciate or understand an infographic, it's probably not worth your time and effort.

3. When it's not necessary

If an infographic isn't going to add anything of value to your content, it's probably best to avoid using one. Remember that less is often more when it comes to infographics.

4. When it's not well-designed

A poorly designed infographic can do more harm than good. If you're not confident in your design skills, it's probably best to leave the design creation to a professional; else, you may end up confusing your audience instead of helping them.

5. When you don't have enough time or resources

Creating an infographic can be a time-consuming process. If you don't have the time or resources to do it right, it's probably best to avoid using one.

Benefits of Using an Infographic for your Business

Some things cannot be easily explained by words alone. The best infographics will take complex subjects and make them relatable. Infographics are popular because they allow designers to play with various design elements to tell a story that might be difficult to understand using text alone. Infographics can make data more relatable and easier to digest when used correctly.

You might want to use an infographic in your business for many reasons.

Here are a few examples:

To increase brand awareness.

If you're introducing a new product or service, an infographic can be a helpful way to pique people's interests and get them talking about your business without spending too much.

An infographic is a great way to get your message across. Whether introducing new products or services, an eye-catching design with all the relevant information in tow will make people want more!

To educate customers.

Use infographics on your website or social media channels to educate customers about your products or services. The days of being able to sell a product or service by just showing up are long gone. With so many potential customers on the internet, you have no choice but to keep them engaged and entertained if you want their attention for more than five seconds at a time!

This starts with education — which can be done in many different ways. Infographics provide relevant information about any topic using creative methods. These types of graphics can also answer questions without beating around the bush.

To improve customer service.

Many businesses use infographics as part of their customer service strategy. For example, you could create an infographic with FAQs or how-to instructions.

Infographics are a delightful and engaging way of presenting information that can be difficult or complex to understand.

To increase sales.

The benefits of using infographics in your marketing materials are clear. They highlight the features and functionality that make a product or service great and help potential customers grasp complex information much more easily than traditional text! Customers will likely purchase if they understand the product or service more clearly.

To streamline processes.

Complex processes often require a visual representation to be clear. For instance, you could use an infographic to show the steps involved in the new employee onboarding process and make it easy to follow by using colors throughout your design!

There are endless possibilities for using infographics in your business. The key is to figure out what would be most helpful for your audience and then create an infographic that delivers the information in a clear and visually appealing way.

5 Creative Ways to Use Infographics

There are different ways that you can use infographics to help your business. You can use them on:

Product Pages or Landing Pages

An interesting landing page can help you get more customers. If your website looks dull, no one will want to stay on it for long!

You could use an infographic geared towards attracting attention with its visual appeal and providing valuable content regarding the service or product they offer to spice things up a little bit. After all, we're not here just because this feels good but also delivers results.


If you want to update your subscribers regularly, consider using an infographic in your next newsletter. You can use it to share new information or simply to remind people of what you have to offer.

Social Media Posts

This is a great way to increase brand awareness or promote a new product or service. Upload them to social media platforms. Social media is a great way to reach a larger audience with infographics. If you design something share-worthy, you could see it go viral!

When utilizing social media, make sure to use the appropriate image size. While infographics are usually vertical in orientation, some social media posts crop out excessively long images. You can split the infographic into multiple parts and add them in a single post. Or you can also create an introductory infographic with a call to action.

Adding a call-to-action is important for infographics that are cut-off so that people know what they should do after viewing the image (e.g., visit your website for more information or to see the full infographic, sign up for your newsletter, etc.).

Slideshows and presentations

Did you know that infographics are useful slideshows? You can use them to present information in an interesting and visually appealing way to your team mates, bosses, clients, and so much more. This is a great option if you're looking for an alternative to traditional PowerPoint presentations.

Some really creative individuals even use their infographics to create video presentations!

Online courses

Infographics are a fun and engaging way to teach students online. The data is broken down into easy-to-understand bits, making it perfect for anyone who needs help remembering what information you've covered during class or just wants some extra insight!

Roundup infographics

Infographics are useful when trying to round up information. You can create these using just about any material or subject matter. Whether your visitor read through your entire article or not, an infographic helps them summarize all they’ve learned and remember them for later use.

How to Create Eye-Catching Infographics That Will Boost Your Brand Awareness

Now that you know the hows and the whys of using infographics let’s start learning how you can create one for your business! Remember to keep your target audience in mind throughout the process so you can design an infographic that will be both helpful and visually appealing.

Here are the steps:

1. Determine the purpose of your infographic

Before you start designing, it's important to take some time to think about what you want your infographic to achieve. What is the purpose of your infographic? What do you want people to do after they see it?

Some examples of purposes for an infographic include:

  • Increase brand awareness
  • Educate customers about a product or service
  • Improve customer service
  • Increase sales
  • Streamline a process

Answering these questions will help you determine what data to include and how to design your infographic.

2. Gather the data you need

Once you know what you want your infographic to achieve, it's time to gather the data you need. This data could come from research you've conducted, surveys, customer feedback, company data, or other sources.

3. Choose a template or design tool

After knowing your objective and what data you have to present, you can now look for a template or design tool to help you create your infographic.

There are many different ways to create an infographic, from using Microsoft PowerPoint or Google Slides to working with a freelance designer.

If you want to DIY, plenty of online tools make it easy to create an infographic without any design experience. Canva, for example, offers templates and easy-to-use design tools that anyone can use to create beautiful infographics.

Other graphic design tools and infographic templates can be found on Piktochart, Visme, and Venngage.

4. Add your content

Once you've chosen your template or design tool, it's time to start adding your content. This is where you'll take the gathered data and turn it into an informative and visually appealing infographic.

When adding your content, be sure to:

  • Keep it concise: An infographic should be easy to digest, so ensure you only include the most important information. Try to keep your text to a minimum and use bullet points whenever possible.
  • Use strong visuals: Remember that an infographic is all about the visuals, so choose visuals that are clear and easy to understand. In Canva, you can upload your photos or choose from over 1 million stock images. You can also select from charts, graphs, and other graphics to make your data more visually appealing.

5. Customize the design

Once you've added all your content, it's time to customize the design to fit your brand. This is where you'll add your personal touch to the infographic, make it truly unique and make it match your design branding.

Some things you can do to customize the design include:

  • Change the colors: If you're using a template, you can usually change the colors with just a few clicks. If you're starting from scratch, choose 2-3 brand colors you want to use throughout the design.
  • Add your logo: As we mentioned before, an infographic is a great chance to show off your brand identity. Adding your logo to the design will help people remember your company after seeing the infographic.
  • Choose fonts: Your font can also help convey your brand's personality. Refer to your brand kit! If you don’t have one and you're unsure which fonts to use, consider pairing a sans-serif font with a serif font for a classic and professional look.

6. Save and share your infographic

Once you're happy with the final design, it's time to save and share your infographic. Using Canva, you can download your design as a PNG, JPG, or PDF file. You can also share your infographic directly on social media or embed it on your website.

When sharing your infographic, be sure to:

  • Include a call-to-action: Tell people what you want them to do after seeing your infographic. Do you want them to visit your website, sign up for your newsletter, or buy a product? Including a call-to-action will help increase conversions. Canva allows you to add clickable links within your infographic, depending on the output file. Make sure you double-check if this is possible with your design.
  • Optimize for SEO: If you're embedding your infographic on your website, include keywords in the title and description. This will help people find your infographic when they search online.
  • Share on social media: Social media is a great way to increase traffic to your infographic. When sharing on social media, use engaging visuals and catchy descriptions. You can also use hashtags to reach a wider audience.
  • Share on infographic sites: By sharing your infographic on infographic submission sites, you can reach people who are interested in the topic of your infographic and who may be looking for more information.

In addition, by sharing your infographic on these sites, you can help gain exposure and build backlinks to your website or blog, which can improve your search engine ranking and visibility.

The sites where you can submit your infographics are, Infographic Bee, Slideshare, Infographics Showcase, Reddit, and Flickr.

7. Measure your results

After you've shared your infographic, measuring the results is important to see if it was successful. There are a few different metrics you can track, including:

  • Website traffic: Use Google Analytics to see how much traffic your website receives from your infographic. Look at both the number of unique visitors and the number of page views.
  • Social media engagement: If you share your infographic on social media, look at the number of likes, shares, and comments it received. You can also track how many new followers you gained after sharing the infographic.
  • Leads generated: If your goal was to generate leads using your design, look at the number of new leads you received after sharing the infographic. You can add a unique link to the image so that you can track how many clicks resulted from the infographic and how many of these clicks turned into leads.

8. Use what you learned

After you've measured the results of your first infographic, take what you learned and use it to create even better infographics in the future. Try experimenting with different designs, formats, and strategies to see what works best for your business. With a little practice, you'll be able to create informative and visually appealing infographics.

So there you have it! The steps to creating infographics that will engage your audience and help you communicate your message effectively. By following these simple guidelines, you can create powerful visuals that will make your data come to life.

How to Improve Infographics Design

There are times that our designs do not come out as we intended them to be. This is the reason why you need to get feedback before you publish or share your infographic. It is also important to keep practicing and studying design trends to improve your craft.

Here are some tips that you can use to improve your infographic design:

1. Take a Design Course

If you want to improve your design skills, you should consider taking a course. There are many online courses or tutorials that you can take at your own pace.

You can also find many free infographic designing courses online to help you improve your skills. There are also many books that you can read to improve your design skills.

In addition to taking courses and reading books, there are other ways to improve your design skills. You can attend workshops and seminars or even join a professional organization. These organizations offer many resources that can help you learn more about design. You can also find mentors to help you learn more about the field.

2. Follow Design Trends

Keeping up with the latest design trends will help ensure that your infographics are up-to-date and relevant. You can follow design trend reports or blogs to stay informed.

When familiar with the latest trends, you can decide which ones to incorporate into your work.

One design trend that has been popular in recent years is using minimalistic designs. This means that your infographics should have a clean and simple look. They should be easy to understand and not overloaded with information. Another trend is using bright and bold colors. This can help make your infographic stand out and be more eye-catching.

3. Keep Practicing

Improving your design skills takes time and practice. The more you design, the better you will become. Try to create at least one infographic per week.

When it comes to design, there is no one-size-fits-all solution. Every project is different and requires a unique approach. The best way to improve your design skills is to keep designing simply. The more you design, the better you will become.

Try to create at least one infographic per week. Use different tools and experiment with different styles. With time, you will develop your unique style.

4. Get Feedback

Before you publish or share your infographic, it is important to get feedback first. This will help you determine whether the design is effective or not. You can ask friends, family, or co-workers for their opinion.

If you collaborate with a team and you need to know what they think of the design on the dot, you can use Instacap. Sometimes it's hard to know when your design needs some work, but with Instacap, you can get feedback asynchronously. This design collaboration app lets users get concise, conversational feedback with instant annotation capabilities accessible from anywhere.

Through this app, you can avoid the difficulties of relying on setting up a meeting or using other methods for communication by involving all parties in an interactive discussion directly on top of the page.

You can even use Instacap with no login required! You can share full webpage captures for easy sharing among team members with different perspectives at once without having to jump back and forth between applications.

By following these tips, you will be on your way to designing better infographics. Remember to get feedback, take a course, follow design trends, and keep practicing!

The Bottom Line

Infographics are a powerful way to increase brand or business awareness. They are eye-catching, shareable, and can convey complex information in a digestible way. But making one is not a walk in the park. You have to consider so many things before putting everything in one space.

When creating an infographic, keep your target audience in mind and design something that will be both helpful and visually appealing.

And finally, don’t forget to practice and experiment! This way, you can improve your design skills and bring your next infographic design to the next level.

If you are looking for a reliable feedback tool to help you make your infographics better, Instacap will help you achieve it! This feedback tool makes it easy for users to get valuable suggestions that can help them improve their design. Instacap made the process straightforward so you could get the most out of their service for free. Click here to try it out for yourself.

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